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We hand-check every new member who comes onto the site to ensure they are not a previously-identified low quality person.
Of the few that make it through these tests, we constantly monitor and check their activity, awarding "membership points" as they gain trust in our community.
To put our money where our mouth is we joined the ABIA (Association of British Introduction Agencies) in 2004 and we were the very first online dating site to be accepted into this prestigious organisation.
To this date we are still members and enjoy a trusted and respected position amongst the community of online dating sites in the UK.
When we started back in 1999 there were just one or two dating sites online.
All of those sites that were on our list ten years ago have now disappeared off the Internet. People don't like to pay for dating and they like even less to be "tricked" into joining a pay site when it is advertised as free.
On the other hand we have the advantage of being totally upfront.
The other huge problem with free sites is that they have no budget for, or interest in, checking the background of their members.
This means that quality of the members is very low indeed.
We decided that these tactics were unfair, so we did a comprehensive of all the features of these sites, and pledged to build the first truly free online dating site.