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Americans are charging ahead; Germans, comparatively, lagging behind.
India, which has long had a complex offline market for arranged marriages within religious and caste boundaries, has seen it move online.
Last year saw a rare Indian tech-sector IPO when raised 500 crore rupees (m) to help it target the marriage market.
In countries where marriage is still very much in the hands of parents, today’s apps offer an option which used hardly to exist: casual dating.
A great deal of the relevant data are treated as proprietary by the companies gathering them.The bicycle increased young people’s choices immeasurably; so did city life.But freed from their villages, people faced new difficulties: how to work out who was interested, who was not and who might be, if only they knew you were.The internet is the primary meeting space for same-sex pairings, whether casual or more than casual: 70% of same-sex relationships start online.“This is a very big shift in how people find their partners,” observes Reuben Thomas, a sociologist at the University of New Mexico.
Matching with same-sex partners over the internet is often far safer and more convenient than trying to do so in person.