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“I’m quite a relatively regular shaver, compared to the others, and I think we decided to focus on not shaving our armpits because they hold the most stigma. “We chose August because it's the month where your armpits are out so everyone can see them.We just went for the month that is the most difficult.” The women have set a tough challenge – but it’s one that hundreds of young women across Britain are keen to embrace.
She tells me: “Older generation men are really supportive.It's important for girls to choose to have them either way.This is a good way of changing my mind about it as well.” Ultimately, it is their own perspectives on armpit hair that the women are trying to change.We want to break down the misconceptions that armpit hair is unhygienic, because it isn’t,” she stresses.In fact, hair follicles are proven to absorb sweat instead of letting it sink into the skin.
Their goal – apart from reaching their fundraising targets – is to be able to confidently choose whether to shave their armpits into the silkiness of a Dove advert, or to let them grow into a natural fuzz.