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Overall, men in either case report also having a difficult time finding what they label "attractive" women for longer-term relationships.
Men often define these women along evolutionary psychology lines—women who are sexually-selective, faithful, physically attractive, and have a pleasant, respectful disposition (for more on these qualities, see Buss, 2003 and my own articles here and here).
If men choose to follow social norms and become compliant as "good guys", they may get a "relationship partner". biological double-bind, these compliant men may also not be "attractive" to those same relationship partners (Buss & Shackelford, 2008).
In contrast, if they follow more "assertive" biological imperatives, they are labeled "jerks" and "players"—who may get sexual gratification, but not love or respect from what they would consider a "good woman".
Overall, they report that there is often little incentive for men to date and even less for them to consider long-term commitments.
Furthermore, their tactics are often designated as "sexist" (Hall & Canterberry, 2011).
Therefore, these men may get sex, but they often do not get love and respect.
Most claimed to be "more attractive than average" — 72 percent of women, 68 percent of men. You may be wonderful, but if you look like a total schlump, women will flee. However, they don't want sexually transmitted infections (STIs).