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In Lumen, for instance, the users are largely more straightforward and the matches more precise.If there are any other apps planned for particular demographics, Andreev remains tightlipped, but suggests there are other projects upcoming.Chappy too, while not quite the behemoth Bumble has become, exists as an antidote to the current gay dating app marketplace.“We know Grindr is sleazy, it's inappropriate, a few pictures of the face but mostly not,” said Andreev.However, they’re not interested in providing an app experience for every group that feels underserved.“We're not playing little niche games,” said Andreev.We can see where we have weak spots.” He pitched the idea to Andreev and within a week it was in development.“It wasn't business driven, but there were a lot of people in the office who were worried that as a global player we were not nailing the gay market and there are powerful competitors and business to be done for a piece of the cake,” explained Mejuto.
It can recognise any object: cars, apples, people, naked people,” explained Andreev. We say, ' Here, potentially, is inappropriate content. Click here.' But we notify people who are using the platform that it's inappropriate.”Next are the users who are trying to tear down the platform: people with fake profiles, catfishers, bots and trolls and the like.
The app was proposed by gay staff members at the company and given the green light by Andreev after he heard their request for something a bit different from Scruff and Grindr.
Pedro Mejuto, head of product strategy, was one of the employees who brought the idea of Chappy to Andreev.
At the same time, you need to find designers, developers. "So money was less important than knowledge and [to avoid] the typical problems."Lumen too was born out of the "knowledge" they had: as with the others, data showed a need.
The over-50 market was “a huge amount of people that nobody paid attention to. We see the needs,” explained Andreev, “and now we have a solution.”Every app has to cater to its particular demographic, and to the different national markets it steps into, but developers also notice different dynamics about how they are used by that market.
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